Keeping EH! Kind: How (and Why) We will Moderate Content
When we dreamed up EH! we pictured welcoming town hubs, Saturday-market photos, neighbourly advice, and the occasional snow-day meme. What we didn’t picture: harassment threads, misinformation storms, or graphic shock posts. To keep EH! feeling like the friendly early-internet spaces we miss, we’ve adopted moderation principles inspired by Pinterest’s community guidelines and tailored them to our own “local-first” mission. Here’s the inside look at how it all works.
The Big Picture: Safety First, Positivity Forward
Our rule of thumb is simple:
If a post strengthens community, it belongs here. If it threatens, exploits, or misleads, it doesn’t.
Just like Pinterest, we lean on two pillars—safety and inspiration—but we layer in a distinctly Canadian twist: respect for diverse cultures, provinces, and Indigenous communities.
Our Three-Step Enforcement Flow
Smart filters at upload
Machine-learning models flag likely violations the moment you hit “Post.”Human review with Canadian context
A trained Trust & Safety team double-checks the flag. Reviewers consider cultural nuance (yes, that hockey chirp can be joking or hateful depending on context).Graduated actions
• First-time slip? Warning.
• Repeat issues? Feature limits or temporary suspension.
• Severe offences (child exploitation, terror content)? Immediate ban and law-enforcement report.
Reporting & Appeals—Fast and Transparent
See something off? Tap Report under any post, comment, or profile.
Don’t want to see a profile? Tap Block to block it from your feeds.
Strikes Affect Earning Potential
Creators and businesses with active policy strikes will not be able to:
Run Boosted Posts or Featured Listings
Collect tips via the Canadian Creator Fund
Host ticketed livestreams
Once strikes expire—or an appeal overturns them—full earning ability returns.
The EH! Foundation Tie-In
Remember: 5 % of platform fees funnel into the EH! Foundation to fund rink repairs, food share programs, and other local projects. Organisations that break our content standards aren’t eligible—another incentive to keep the feed friendly.
